Experience
The sensation of interaction with a product, service, or event, through all of our senses, over time, and on both physical and cognitive levels. The boundaries of an experience can be expansive and include the sensorial, the symbolic, the temporal, and the meaningful.

Experience Design
Experience Design is an approach to creating successful experiences for people in any medium. This approach includes consideration and design in all 3 spatial dimensions, over time, all 5 common senses, and interactivity, as well as customer value, personal meaning, and emotional context. Experience Design is not merely the design of Web pages or other interactive media or on-screen digital content. Designed experiences can be in any medium, including spatial/environmental installations, print products, hard products, services, broadcast images and sounds, live performances and events, digital and online media, etc.

Experience Strategy
Experience Strategy is the field and approach of developing strategic policies, usually at a high level within a company or organization, in order to better realize the ongoing creation of successful experiences created for users, audiences, participants, or customers. Experience Strategy is more concerned with outward market forces and how these impact an organization’s ability to perform and serve its customers successfully, than with the creation of individual experiences (which would be the domain of Experience Design). It is also concerned with the internal organization, structure, culture, processes and values within an organization that allow it to successfully create experiences and respond to both market and customer needs.

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